How GTE Used iGaming Market Intelligence to Uplift Client Response by ~10%
At Global TV Experts, our approach has always been data-driven — but the tools we use to sharpen that data are constantly evolving.
Our partnership with Blask, a leading iGaming market intelligence platform, is a good example of what happens when the right insight meets the right application. By integrating Blask's consumer heatmap data, specifically Daypart and Day of Week activity patterns, into our broadcast buying decisions, our Head of Performance Lee Allard and the team delivered a measurable uplift in client response of approximately 10%.
Blask published the full story on their blog, and it's worth a read.